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An Overview of Website Traffic Concepts and StrategiesHow to stimulate website trafficIf there's one thing we can say with certainty it's that every website needs traffic. Without website traffic, your Internet business goes no where. But of course, you know that or you wouldn't be reading this. Here's an overview of traffic building concepts and strategies that you should master. To some, I may sound like a broken record. To others, who have been told that building traffic is very mysterious, I may sound like I'm over-simplifying, but I'll say it again... master the basics. You can't just slap up a site, or place an ad, or buy some traffic, and have a successful website or Internet business. I know that's what it says on many a "guru's" sales page, but the reality is that for most people, that just doesn't work. You need to build an Internet business that provides value of some sort. There are, in truth, basically two types of website traffic... paid and free. Free traffic is that traffic that you get without exchanging actual money for, and paid traffic is, well... paid! Obviously free traffic is not totally free as you need to do something to get it, but for our purposes, if you haven't paid for it, it's free. So, as I've stated elsewhere, the basics of website success can be reduced to basically three things...
Let's break this down a bit and explore what we mean by this as it relates to driving traffic to your a website. Creating Website Traffic - The BasicsThere are basically two types of website traffic, free and paid. There are basically two things you need to do in order to get free traffic to your site... build content, and build links. That's it. Really. So, all of your tasks need to focus on buidling content and links. For paid traffic, there are a variety of sources, including pay per click (PPC), large media buys (buying ad impressions on large networks like Yahoo!), and paid links. Any of the paid methods can become expensive, so it's important that you fully understand the risks when buying traffic. Your business model has to have a strong monetization plan in place, and your website has to convert visitors into cash or you'll quickly lose money. How to Get Free Website Traffic - Content and LinksMost of your free traffic will come from either search engines (SE's) or links from other sites. Hands down, the very best way to build free traffic is to:
With that in mind... the first rule of creating website traffic is... give the visitors what they want. For maximum visitor draw, and therefore maximum website traffic creation, the core of your Web business should be to provide excellent information for your visitors on a content site. Your information needs to be well (enough) written, and relevant and complete to the extent that it answers the questions your visitors are asking. Then, build links back to that site. The second rule is to spread more content all over the web and get links back to your site. But what if you have (or want to start) an online store or ecommerce site? Good question. The answer is still the same. Many successful online stores have content sites, or a network of sites and blogs, that drive traffic to them. You may not see this content when you're at the store, but it's there, acting as a traffic machine.
Paid Website TrafficPaid traffic is a totally different story from free traffic. Paid traffic is risky and tends to be expensive. Many people have a great misconception about paid traffic and don't realize that most PPC campaigns actually lose money. Even experienced PPC marketers are realizing that Google rewards well constructed content sites. Applications have sprung up that help PPC marketers build "silo" sites in order to overcome the limitations that Google has placed on poorly constructed sites. If you watch the traffic of sites that primarily use paid traffic, you'll see just how short-lived it is. Experienced marketers are finding more and more that creating quality content sites is an essential part of the business model. I'll discuss paid traffic methods in detail more in upcoming articles. |
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2008 Kurt Schmitt and Traffic Legacy. Increase Website Traffic with trafficlegacy.com.
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