Here's Your Website Marketing Plan

Take my website marketing plan, please. Here's a strategy all laid out for you to copy. If you use it, please share your success story with me so I can pass it on to my visitors.

While you can jump right in and use the steps here, it would be best if you understood what we're trying to accomplish. I suggest that you first read my overview of the website marketing strategy upon which this plan is based.

I know, you don't want to read all that. OK, let's recap the basics of the strategy, and then we'll look at step by step what to do to make it work. Remember we're using site content, adding monetization, and then creating our link cloud to bring attention to the page(s).

• Site Content

  Your first priority is to build content on your main site, and then use promotion methods to drive traffic to the site.

• Monetization

  Set up whatever monetization model works best for the pages you want to promote, keeping your most wanted response (MWR) in mind.

  This could be Google Adsense, your own product, an affiliate program, or whatever fits your business model.

  Your MWR could also be a squeeze page or sign up form for an ezine, ecourse, or special offer.

  There are plenty of courses out there that teach strategies for using paid traffic for list building. But instead, you can implement this website marketing plan and use free traffic to do the same thing.

• Link Cloud

  Create a link cloud using several powerful sites, including Web 2.0 properties and article marketing to boost search engine ranking, reach new markets, and drive traffic.

Step-By-Step Website Marketing Plan -- Standard Version

Let's call this the standard version. Here are the steps...

1. Prep Work and Planning

   • Ideally, your site should have enough content to hold the attention of your audience. At least 20 pages or more of theme based content is recommended.
   • You should have an RSS feed, and you should have submitted the feed to at least 4 RSS directories.
   • Do your keyword research and determine the best keywords for your promotion.
   • Determine your most wanted response, and any backup responses and plan accordingly (e.g. set up newsletter subscription forms, affiliate links, ads, etc.).

2. Choose a keyword, and create a page on your site built around that keyword. This will be the primary target page for your promotion.

3. Add in your monetization based on your most wanted response. For our purposes, let's say your MWR is a Google Adsense click. So, place your ads on the page. If you have a secondary monetization option, add that in as well, along with any sign up forms, etc.

4. Add your page to your RSS feed.

5. Create an article for distribution based on the topic of the page. This can be a summary of the page using unique wording, just a few key points from the page, or a different spin on the topic that would appeal to audiences that have never seen your writing before. It doesn't have to be long, but should be at least 400 words.

6. Distribute your article. For the most diverse distribution of articles and the biggest increase in Web traffic, I use the Unique Article Wizard. This is the best way I know of to reach new markets and generate backlinks that have search engine value. Also, as you create more content on other Web properties, it's easy to use the output from the Wizard to fill out that content.

7. Sign up with Getbookmark.com. Join every social bookmarking service they support, and enter your details for each one into Getbookmark.com.

8. Create a Squidoo lens based around the keyword for the target page, or a related keyword, perhaps slightly more general. If you're using the Unique Article Wizard, grab a unique version of your article to build out your Squidoo lens. If not, you can rewrite your article, or come up with additional content. Link your Squidoo lens to the target page on your site, and ping the RSS feed for the lens.

9. Create three articles. Submit one to ezinearticles.com, one to Amercian Chronicle, and one to Hub Pages.

10. While you're waiting for the articles to be approved and bake in, create pages at some user generated content sites. There are many, and I use different ones, but for this exercise, I suggest Gabbergob and Wet Paint.

11. Go back and interlink some of the user generated content/Web 2.0 sites together.

    

12. Periodically, check the search engines to see if any of these sites are ranking well (in the top 50 in Google) for your keywords. Choose 2 or 3 of these top performers, and bookmark them along with the page on your site with Getbookmark.com.

13. Congratulations! If you've chosen your keyword well, and you've done everything right, you should see significant traffic increases to the page you're promoting.

14. If you'd like to create even more attention for your page, or if your ranking needs a boost, you can do one of two things (or both). Create another article on the topic (or a related topic) and repeat the process, or create some blogs on the subject. You can use Blogger, WordPress, or Today.com and blog about the topic.

15. I have an advanced version of this website marketing plan as well that adds some extra punch to it. I'll outline that at some point in the future.

I have many examples of where this website marketing plan has worked to produce top rankings in the search engines. I'll put together some mini-case studies so you can see it in action and post them on the site when I have them ready. In the meantime, get started!

Topics Related to Website Marketing Plan

• Free Website Tools
• Article Marketing
• Online Marketing Success
• Website Marketing Strategy