Free Website Tools To Enhance Your Online Business

The best free website tools should enhance your business and increase website traffic or income. Where possible, they should also enhance your productivity, and increase the amount of leverage you use.

Since traffic and income are the two elements that most site owners focus on, it's easy to get lost in a "wrong thinking" exercise. Yes, traffic and revenue are important. In fact, if you have enough traffic, you can turn that into income. But, you likely won't have either one without a holistic approach to building your sites. One of the first steps to that, is using keyword research tools.

On that note, let's look at some free website tools of various types.

Free Keyword Tools

It's hard to narrow down one key factor to creating a successful website. Certainly one key factor in successful online marketing, however, is figuring out what people are searching for, and then giving it to them. Keyword tools help you do just that.

By knowing what words are being used by searchers, and how often they search, you can better choose the topics around which you create sites and pages.

He who has the best keyword tools wins. It's generally accepted that the premiere keyword tool service is Wordtracker. No two keyword tools will report the same exact numbers, but as long as you keep that in mind, you can use two or more tools together.

The best tools for keyword research, of course, are the paid tools, but you can use free tools to supplement your research, or as a way to test markets without a lot of commitment. Here are some good ones...

You can use the Wordtracker Free Keyword Suggestion Tool to do either initial keyword research, or as a follow up and comparison.

The Google Keyword Suggestion Tool can help you refine keyword choices, determine which words to use for Pay Per Click campaigns, and choose which pages to create high paying content around.

You can join the Niche A Day mailing list and they will email you the top 1,000 keywords for a different niche each day. That list is generated based on another tool, Keyword Discovery, which has a free trial.

Free Website Tools From SiteSell

SiteSell, the makers of SBI (one of my favorite paid website marketing tools), have some free website tools that can be quite handy. You may know that Site Build It! (SBI!) is their flagship product. What you may not know is that they offer a number of useful tools for free.

• The Site Build It! Action Guide

  When you know the right steps to take in building your online business, you can eliminate one of the factors that often holds back most people's online success... indecision. Online marketing success or failure can sometimes come down to taking consistent action and being persistent.

  SBI is the best online marketing course I know, and great marketing and research tools come with it. But, a "back door" to SBI is to use the Action Guide for free. The Site Build It! Action Guide can show you the steps you need to take to create a successful website. If you decide to buy SBI later, no harm, no foul.

• Search It!

  The name doesn't really do this tool justice, and it doesn't even begin to describe what it can do. Search It! is kind of an all-in-one tool that covers everything from simple searches, to indexed pages for all major search engines, to trademark searches and backlinks checks, all from one single interface.

• Value Exchange

  This is a semi-automated reciprocal link tool. I primarily use other linking methods, but I also think this tool is useful. Value Exchange can take a lot of the work out of finding on theme link partners.

  I think, however, that some people who use this tool rely on it too heavily. Yes, it does take a lot of the work out of creating reciprocal links, but webmasters who use it often seem to become too dependent on it. My best advice here is to use this tool to get links, but don't overuse it. Get in and get out.

  There's no need to create tons of reciprocal links, especially if you're following my advice and using article marketing. Article marketing is much more efficient and is a better use of leverage. So, use VE in moderation.

Free tools can work well, but they usually only take you so far. While free website tools have their place, you probably want to graduate to using paid products at some point in order to take your business to the next level.

Just because a tool costs money, however, it doesn't necessarily mean that it's good, or right for you. Below are some excellent paid tools that you should take a look at.

Paid Tools To Accelerate Your Online Marketing Success

There are two paid tools that I credit with creating enormous success for me. SBI! and the Unique Article Wizard.

• The Unique Article Wizard

  Article marketing increases the number of inpointing links to your site virally. Over time, this effortlessly increases the percentage of targeted visitors to your site. The result? Less effort, more traffic, and more income for you.

  The Unique Article Wizard accelerates your article marketing efforts, doubling and tripling the number of links you build in the same amount of time. More links, even more traffic, and even more income.

  Noel Swanson, the creator of the Unique Article Wizard has prepared a three day stealth marketing ecourse for you.

• Site Build It!

  Site Build It! (SBI) is the all-in-one hosting and website marketing solution from SiteSell. If you're willing to follow their process of CTPM, you can build a high traffic, highly successful website.

Topics Related to Free Website Tools

• Online Marketing Success
• Article Marketing
• Website Marketing Strategy